Privacy Policy

Data Controller

The data controller is Táxi Ponte de Lima. You can contact us at info@taxipontedelima.com.

Analytics and Marketing

We use advanced tools to analyze website traffic and evaluate the effectiveness of our advertising campaigns. By clicking "Accept" on the cookie banner, you consent to the activation of the following tools:

• Google Ads – used for conversion tracking to measure the effectiveness of our ads. Data may be transferred to Google servers outside the European Economic Area (EEA).
• Umami – enables the generation of a unique and pseudonymous identifier to analyze your browsing journey on our website in greater detail.

If you click "Reject" on the cookie banner, none of these tracking tools will be activated.

Legal Basis and Data Transfer

The processing of your data through these tools is based exclusively on your consent (Article 6(1)(a) GDPR). You can change your choice at any time by clicking "Cookie Settings" in the footer, which will reopen the initial banner so you can give or withdraw your consent.

Retention Period

Analytics data is kept for a maximum of 12 months. For Google Ads, the tracking of your interaction with ads is done for a maximum period of 7 days after the interaction.

Your Rights

Under the GDPR, you have the right to access, rectify, erase, and restrict the processing of your personal data. You also have the right to lodge a complaint with the Portuguese data protection authority (CNPD) at www.cnpd.pt.

Contact

For any privacy-related questions, please contact us at info@taxipontedelima.com.